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#32: BRAND COLOR PALETTES

Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!

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#30: Character Development: JAUNTY [the go-to-guy]

Solving problems is one of the quickest ways to gain influence. When you solve problems for people, or resolve a difficult situation another person is facing, you gain trust, confidence and loyalty. You become a “go-to person”—that’s who Jaunty is to Oracle (Jane’s talking pet goldfish, who takes Jane and Jake on adventures to discover […]

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#29: Character Development — JAKE

The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Jane and Oracle… and along came Jane’s TRUE-BLUE FRIEND, JAKE! When we went out for the initial Phase One market testing, we began Jane NOT Plain with just Jane, and the intent was to focus on girl’s esteem. Real-time research (in […]

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#28: Character Development — ORACLE

The World of Jane Not Plain, Jane & Jake’s Adventures to Awesome, began with Oracle (Jane’s not-so-plain talking goldfish and best friend). Who wouldn’t love a bright orange fish! When we developed our initial marketing phase, we created some plush-toy characters, and Oracle was a hit! We created him in a large and small version, […]

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#27: PERSEVERANCE.

Persistence. Tenacity. Determination. STAYING POWER. (my personal favorite) Ugh! Some days…a LOT of things don’t go right, or just not well enough.           That’s when the going gets tough and the tough get going! Yea, it may all sound “corny” but in all actuality, it’s really on target. There are so […]

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#24: Plan for LIFE!—It’s Out of Your Control.

Make sure you plan for “Life!” Plan for the trials and tribulations of the people you surround yourself with; otherwise, you and your business [plan] development will suffer for it. This isn’t a fun [Milton Bradley] game, it’s “real-life business.” One of the most important evaluations, including your own personal life’s assessment of “what it […]

CONTACT Us Directly: Dona Rudderow Sturn    |   Dona@theJNPproject.com  |  3 Church Circle, Annapolis, MD 21401  |  410-224-3878

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