ADVENTURES TO AWESOME™ is a a fresh, new, kids entertainment startup — a multimedia platform nurturing character, courage, and confidence in boys and girls 6-12 (helping them to navigate everyday challenges). Through the products offered through ATA, our intent is to contribute a portion to our own CSR/community philanthropic division to help strengthen the self-empowerment of children.


Brand Vision
To supply content through our philanthropic efforts, empowering children to learn how to tackle difficulties, overcome obstacles, and find their awesomeness in an encouraging environment which nurtures strengthening their character, courage, and confidence.

Brand Spirit 
Community supports every boy and girl that they can discover and become empowered by the true colors of their own inner-awesome (core values) superpowers:™ Friendship, Truth, Kindness, Harmony, Forgiveness, Giving, Love, Determination, Compassion, Strength and Character –– I AM ME!

Mission Statement
ATA (Adventures to Awesome™) will strive to reach children with our new kids edutainment experience (world) where kids love empowering their inner awesomeness, self-confidence, and positive self worth, tackling difficult growing-up-issues that parents want to help their child learn to self-manage throughout the elementary-middle school journey.

Mission Action
To deliver the Adventures to Awesome™ brand (across multiple mediums) and reach as many boys and girls (between the ages of 6-12+), through our charitable efforts.

Mission Philosophy

Vision Goal 
By 2025, one million dollars will have been donated back through ATA to boys and girls that will pledge to use their “inner-awesome superpowers” in character, courage, and confidence to make positive choices that benefit themselves and the world by declaring, I AM. I CAN. I WILL. Empowered.

Company Overview
We believe ATA fills a very important societal need — empowering children to overcome the every-day challenges they face, challenges that can hold them back from achieving their full potential. The children are drawn to the adventures of their peers — Jane and Jake — and to the magical undersea world of Awesome to which Oracle, the talking goldfish, whisks them away. They love participating along with Jane and Jake in playing games and winning prizes. But, the most important prize is learning life skills and values that they bring back with them to the real world. No similar broad, multi-faceted program aimed at building self-confidence and self-awareness exists in the marketplace today. The hugely positive reception of the children (as well as their parents and educators) to the books, toys and associated activities has validated the concept of the program and has encouraged us to make the most of this unique opportunity.

We give parents, educators, and caregivers the tools to nurture children’s character, courage, and confidence (healthy self-esteem superpowers).


The JNP Project is an advocate, empowering agent, and a helper.*

  1. We advocate healthy self-esteem awareness and development in kids (unlike the inflated “high self-esteem” attributed to bullies).
  2. We empower kids to recognize and use their “inner awesome”: to know, trust, and choose to act from their character, courage, and confidence (key ingredients of healthy self-esteem).
  3. We help adults who care deeply about kids—especially parents, educators, and helping professionals—to nurture and strengthen kids’ inner-awesome character, courage, and confidence through the core values of truth, kindness, harmony, forgiveness, giving, love, determination, compassion, and strength.

*  “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ ”—Fred Rogers

CONTACT Us Directly: Dona Rudderow Sturn    |  |  3 Church Circle, Annapolis, MD 21401  |  410-224-3878