1. What is your product?
2. Who is going to purchase it?
3. Why would they purchase it?
4. How are you going to reach them?
I researched different approaches to creating a viable business plan. Having an overachiever personality, I wanted to make sure I hit the mark just right; therefore, I took a B2B Communications course at the local college highlighting the development of a Business Plan (received an A+). That experience was a great benefit. The class expanded my vision of what would be seen from the “receiver’s” viewpoint. I extrapolated key points and created three versions:
• a simple 6 page presentation (that I took to meetings as a vehicle to discuss the start-up);
• a 20 page PowerPoint presentation (used in presentation feedback re the Mission); and,
• a detailed draft for my full-blown plan (a beginning, again, which still needed specifics).
A lot of work here…Phew!
The AAEDC (Anne Arundel Economic Development Corporation) was an integral part in assisting me to set achievable goals in writing—fine tuning my full-blown business plan “draft.” I was mentored by a savvy marketing professional; we began to review the simple what, who, why and how questions. He pushed me to really “understand” and “see” what I wanted from my business—the exact what, who, why and how. It was so frustrating at a few points, I didn’t think I could pull it together as successful business idea—but, I did!!
The process was painful, and in the end, I got to “know” my business. What I wanted it to do, and a path to start down to get there.
My business plan is a growing, living thing. It really sets the stage for positive actions steps.
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Note: This Blog is a chronological diary of a start-up-company—The JNP Project’s Journey—reading it from the start, will broaden your understanding of the path we are on, together, and hopefully, positively influence you in some way!
Begin your first round of a draft very simply (article link). This is one simple approach to start with; but,
If your business is a bit broader and complex, details need to be extrapolated.