Screen Shot 2014-06-27 at 3.53.19 PM Typically, in most color emotion guides, BLUE has a feeling of trust, strength and dependability, and ORANGE feels friendly, cheerful and confident—all of which we want our JNP customers to feel when they engage in our brand!

![#30: Character Development: JAUNTY [the go-to-guy] JNP_+JAUNTY-1](https://adventurestoawesome.org/wp-content/uploads/2014/06/JNP_+JAUNTY-1-100x100.png)




