I saw this table in a haberdashery store covered in stuff! I asked the curator to help me see the entire table, and he said the piece on the top was not connected, just sitting on the base. When I moved it, I noted the inscription–I was immediately intrigued and shouted, “SOLD!”…
Author Archive | Dona Rudderow Sturn
NATIONAL AQUARIUM BOOK FESTIVAL — A VERY SUCCESSFUL BEGINNING!
I spoke to: parents, grand parents, kids, educators, a school counselor and a homeschooling mom–each and everyone was thrilled to have a brand developing for kids which would nurture character, courage and confidence–ultimately growing self-esteem and independent self-empowerment.
#41: A Revenue Generating Business VS a Non-Profit
I am a social entrepreneur (taking into consideration a positive return to society), and developed JNP’s brand to fill a need in the education arena—creating a powerful message to kids delivered in a really fun way: EMPOWERMENT THROUGH LITERACY—helping children to grow their inner awesome (self-esteem) through adventures in CHARACTER, COURAGE, and CONFIDENCE.
#40: Sustaining TRUE GRIT, Not Just Passion, Makes a Business.
Developing your “state of being” just as you developed your business plan, will lead you down the path of success–commit to you goal.
#39: “YOUR PERSONAL” PROFESSIONAL BRAND IDENTITY
Whether you are just using a simple photo on a resume or, more importantly, posting “your image” to social media (either professional like Linked In, or personal like Facebook), “that” image IS a representation of how others perceive YOU—so, make it count!
#38: PROVIDE A SERVICE: Educate to Empower
The JNP Project focuses on “inner awesome,” which refers to our self-esteem. Education and knowledge enables personal power, and being a provider of educational information truly is a wonderful “service.” Kudos to ALL those who serve and educate—you are truly empowering! I recently received these two “virtues” cards from one of the JNP Advisory Committee […]
#37: World Trade Center Institute: Mexican Youth Self-Esteem Open Forum
We had a basic overview of some of the questions the kids wanted to review, and were only slotted to be there for about an hour—a few hours later, at the close of our engagement, all the kids were chanting: I am. I can. I will. Empowered. (I did not prompt them at all to […]
#36: ICONIC IMAGES—Develop them with a story.
The world is full of a rainbow-of-kids, and Jane & Jake’s Adventures to Awesome focuses on the beautiful colors that make up our inner awesome! That’s what we thought about when creating supporting iconic images.
#35: Outer Awesome Color Palette
Our philosophy was to keep this palette neutral in tones so we could add to [exterior] facial and body skin with our “canvas texture,” which would then deepen the opportunity to utilize the exterior imagery as a ‘blank canvas’ ready for each child to express how they may feel and see the characters.
#34: BRAND COLOR PALETTE SPRINGBOARD
Corporate identity can springboard in palette consistency.